The unique Shuttle breaks new ground in the convenient delivery of beverage packaging. It features a single-serve 250ml acrylic wine bottle securely sealed by its own acrylic wine glass. The bottle is opened by an easy twist-top action, which also releases the glass in which the wine can be poured. The entire package and glass is recyclable. There is no other package like it; it’s the first wine bottle-glass combination to be introduced anywhere in the world!

The Shuttle was initially developed in Australia for Cirque du Soleil's 2006 season, as its design also enables customers to be served more quickly and efficiently. The package was so popular with show attendees that wine sales at those events jumped 160%! Easy to transport and ideal for consumption on the go, Hardys soon expanded Shuttle distribution to sporting events and other venues where glass is not permitted for safety reasons. The convenient and eco-friendly package remained so popular that Hardys decided to launch the revolutionary Shuttle internationally.

Last fall, Canadians in Ontario were issued a very small shipment to test acceptance of the new single-serving bottles. The enthusiasm was great, and now Hardys is proud to launch Shuttle across Canada. The Shuttle packages come in two wines: Hardys Stamp of Australia Chardonnay Semillon 2007 and Hardys Stamp of Australia Shiraz Cabernet Sauvignon 2008.

POSTED: Friday, June 19, 2009